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4Moms “Breeze” Playpen
Here is a video of one of the products made by 4Moms, the company Prof. Maxham discussed briefly in preparation for our guest speaker. Exploring the website demonstrates the company’s focus on customer...
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Customer Service at a car dealership?
Today’s discussion about customer service at car dealerships reminded me of an experience I had last month. Surprisingly, despite all we discussed today about dealerships not actually prioritizing the...
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Big Data Strikes Again
AdWeek featured an article yesterday called “Three Brands That Used Data to Transform Their Media Strategies” that reflected many of the themes we have been learning about. In examining case studies of...
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The Value of Repeat Business
In line with what we have often discussed in class, this article discusses the additional long-term value loyal customers can provide. The article starts by saying, “Once a prospective customer becomes...
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Don’t read if you have a sensitive stomach
For my last CVA blog post I thought I would offer a somewhat humorous account of three recent poor customer experiences I’ve had regarding food. I went grocery shopping last Wednesday at the Barracks...
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